Hey, I'm Josiah, the visionary behind Reverse Dying. My path in fashion began in the dynamic landscapes of L.A., evolved amidst New York's bustling streets, and reached its maturity in Maryland/Baltimore and Atlanta. Each of these places has left an indelible mark on my perspective of streetwear.
In 2020, I embarked on this adventure with "The Loserz Club," a brand that not only captivated audiences but also marked the beginning of a journey that would reach across continents. Shipping thousands of orders to over 50 countries, "The Loserz Club" was more than a brand; it was a statement, a community, a global phenomenon.
The evolution into Reverse Dying in 2023 was a natural progression, driven by a desire to create a brand that unifies and celebrates the diverse cultures and backgrounds that streetwear encompasses. Our mission is to redefine streetwear as a canvas for self-expression, rebirth, and unity.
Our story is woven from the threads of diverse influences – from the raw energy of L.A. to the creative pulse of New York, and the authentic vibes of Atlanta. We’ve taken these experiences and distilled them into a brand that challenges the status quo and invites our wearers to join in a movement of meaningful fashion.
Reverse Dying is a tribute to the eclectic nature of street culture. We are for those who remember their first streetwear piece, for the fashion-forward thinkers, and for those who see their clothes as more than just fabric – but as a part of their life’s narrative. Our garments are more than just attire; they're a dialogue between the past and the present, a nod to where we've come from, and a vision of where we're going.
Join us in this journey. Be a part of Reverse Dying – a brand that stands for more than just fashion. It stands for stories, for connections, for a community reborn and ever-evolving. Here, every piece tells a story, and every story is about breaking barriers and bringing people together.
Welcome to Reverse Dying – where fashion is reborn and every garment is a piece of our shared story.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™